Media coverage
Questions about the conference? Contact Dan Cox at dcox@ljworld.com or
(785) 832-7275.
As traditional media companies evolve to meet changing consumer and advertiser needs, more eyes are turning to Lawrence, Kan., to see what has been called one of the most innovative local news organizations in the world.
The Lawrence Journal-World, its sister television station and online operation have been working in a highly converged way since 2001, a process which was highlighted five years ago when the company’s news gathering operations moved into a state-of-the-art converged newsroom.
Since that time, the company has won regional and national awards for its newspaper and television newscasts, national and international online awards for best local news site, best sports site and best entertainment site and has been featured by the New York Times and National Public Radio as the "Newspaper of the future."
This symposium will offer an in-depth look at the company’s converged strategies for news and advertising plus access to senior management, who will talk candidly about all aspects of the organization.
Topics to be discussed:
- In-depth, no-holds-barred look at the converged editorial and sales operations of the Lawrence Journal-World, 6News and World Online.
- A look at how the company's converged operations began, including initial strategy planning and implementation, as well as training and employee "buy-in" issues.
- Panel presentations and discussions with reporters, editors and managers from the Journal-World and 6News.
- How to grow revenue with converged operations, including a look at the company's innovative online revenue strategies.
- An unprecedented look at the custom technology and software that is used to build and maintain the company's critically acclaimed and ground-breaking Web sites.
- Tour of facilities on the company's media campus.
Registration is limited to 20 people per session.
